![]() Compensation is customary in the case of focus groups, since you’re asking for a bigger time and energy commitment from your participants. You can read this in-depth article on the pros and cons of the practice known as incentivizing. Engagement questions help start the discussion by asking each person to share an experience or interesting fact about themselves before discussing the focus topic. Do you need a budget? In the case of surveys, you need to weigh the pros and cons of offering rewards to your respondents. Focus groups use several types of open- and closed-ended questions, often asked by the focus group moderator, to start the discussion and guide it through the session.Do you want the participants to do any activity or homework before they arrive to the focus group or respond the survey? Let them know and get that content ready. ![]() SurveyMonkey’s experts can help: Here are their tips for writing good survey questions. ![]() The moderator arrives with a set list of 10-12 questions that. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information. What questions should they ask and what do they need to know about your product or service to answer any questions from participants? If you’ve chosen a survey, this step entails writing the questionnaire. A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. If you’ve decided to go with a focus group, you need to work on a discussion guide: A script for the moderator to use in the groups. While a moderator will have a set of topics and questions to cover, the goal of a focus group is to foster communication between the participants, presumably. Whose opinion do you need to hear in this research project? Just as important, who do you want to exclude? Think about this question in terms of demographics, to make sure that your respondents represent the right target audience, and in terms of whether they are current or potential customers. Do-overs are expensive in time and money. Get input from the key stakeholders in your organization and outside partners to ensure that you get it right the first time. Make sure that the team knows what the main research questions are, and what decisions you hope to inform with the project’s results. All successful research projects start with clear objectives.
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